Logo system
Primary mark, lockups, icon mark, monochrome versions, and usage notes that keep the identity flexible.
Logo & Brand Identity
Build a brand people
recognize faster.
A focused identity system for founders and growing businesses that need more than a nice logo: clear direction, usable files, and a visual language that works across real touchpoints.
Clients & Collaboration
Trusted by 100+ Brands & Organizations
From homegrown startups to global companies —
across Indonesia and beyond.
Scope Service
Identity work with clear edges.
A focused brand identity package should tell you exactly what is included, what is optional, and how the system will be used after launch.
Visual identity
Color, typography, layout direction, image style, and brand elements shaped into one recognizable system.
Brand applications
Starter assets for social profiles, stationery, presentation cover, and launch-ready brand touchpoints.
Final handoff
Organized source files, exports, and a practical guide so your team can use the brand without guessing.
Brand System Anatomy
Not just a logo. A working system.
Your identity needs to survive tiny profile photos, proposal covers, business cards, pitch decks, campaigns, and daily team usage.
Responsive logo variations
Color palette with digital and print values
Typeface pairing and hierarchy
Graphic elements and layout rules
Social profile and launch assets
Brand guidelines PDF
System Output
6+
usable brand layers from mark to handoff
Identity Preview
Built to scale across touchpoints.
What You Get
Final files your team can actually use.
The handoff is designed for launch, daily usage, and future production instead of being a folder of confusing exports.
Primary logo plus horizontal, stacked, icon-only, and monochrome versions
Color system with HEX, RGB, and CMYK references
Typography direction with usage hierarchy
Brand guideline PDF built for real team usage
Starter social profile kit and launch visuals
Export-ready PNG, SVG, PDF, and editable source files
How We Work
A tight process from brief to brand kit.
The workflow keeps decisions clear, feedback focused, and timeline visible before design turns into endless back-and-forth.
011-2 days
Brief and signal scan
We map your audience, competitors, references, use cases, and the kind of brand energy you want to own.
023-5 days
Direction and concepts
You receive focused logo and visual identity directions, not a random spread of unrelated options.
033-7 days
Refine the chosen route
We tighten the mark, colors, type, applications, and usage rules around the strongest direction.
041-2 days
Package and handover
Everything is exported, named, organized, and documented so the brand is ready to use.
Project-Based Pricing
Pick the level that matches your launch.
Fixed USD packages keep the first decision simple. Custom is available when the brand needs broader rollout, packaging, or multiple touchpoints.
Prices are intentionally positioned below typical global creative agency ranges while keeping the process professional.
Lean starter
Basic
A clean identity starter for founders who need a professional first mark.
$400
fixed project price
1 logo direction
Basic file kit
5-7 day delivery
Plan advantages
- 1 focused logo concept
- 2 revision rounds
- Mini usage sheet
- Social profile starter
- Competitor and audience scan
- Full brand guideline PDF
- Stationery and deck cover
- Extended handover support
Most popular
Starter
The balanced package for small businesses that need a real visual system.
$1,200
fixed project price
2-3 concepts
Brand guidelines
10-14 day delivery
Plan advantages
- 2-3 logo and identity routes
- 3 revision rounds
- Practical brand guideline PDF
- Social profile kit
- Competitor and audience scan
- Stationery and deck cover
- Organized full export kit
- Extended rollout support
Deeper system
Enterprise
A deeper identity system for teams that need consistency across more touchpoints.
$2,000
fixed project price
3-4 concepts
Extended system
15-21 day delivery
Plan advantages
- 3-4 complete visual routes
- 4 revision rounds
- Extended brand guideline
- Social, stationery, deck cover
- Deeper market and usage mapping
- Launch collateral direction
- Full source library
- 14-day implementation support
Custom scope
Need something more tailored?
For rebrands, packaging, multi-brand systems, campaign rollouts, or any identity scope that needs a sharper custom plan.
Comparison
Ten points, same structure, easy to compare.
This structure is shared across all four service pages so the future rollout stays consistent.
| Dimension | Basic$400 | Starter$1,200 | Enterprise$2,000 | CustomCustom |
|---|---|---|---|---|
| Best for | New business, MVP, personal brand | Small business launch or refresh | Growing team, campaign launch, multi-channel brand | Rebrand, product family, campaign or multi-team rollout |
| Initial concepts | 1 focused concept | 2-3 logo and identity directions | 3-4 complete visual routes | Scoped after discovery |
| Core deliverables | Logo suite, color starter, basic type direction | Logo system, color, type, visual elements, starter assets | Identity system, guideline, applications, launch kit | Built around the exact rollout plan |
| Strategy depth | Light brief review and reference alignment | Audience, competitor, and positioning scan | Deeper visual audit, market scan, and usage mapping | Custom discovery, audit, and brand system mapping |
| Revision rounds | 2 rounds | 3 rounds | 4 rounds | Scoped per project |
| Timeline | 5-7 business days | 10-14 business days | 15-21 business days | Scoped per project |
| Guideline/documentation depth | Mini usage sheet | Practical brand guideline PDF | Extended guideline with usage examples | Custom guideline or brand playbook |
| Templates or channel assets | Profile image and simple social cover | Social profile kit, stationery starter, deck cover | Social, stationery, slide cover, launch collateral | Custom channels, templates, and launch assets |
| Source files and export kit | PNG, SVG, PDF, editable logo source | Full export kit plus organized editable files | Full source library with clean naming and exports | Custom source, export, and delivery structure |
| Handover/support | File handover plus 3 days of questions | Handover walkthrough plus 7 days of support | Walkthrough plus 14 days of implementation support | Custom handover and rollout support |
Why Fazen
Brand identity that feels sharp, not stiff.
Fazen is built for founders and teams who want global-level clarity without slow agency layers or cold corporate process.
Made for real usage, not just the reveal slide.
The system is built around where the brand will actually live: profiles, decks, documents, campaigns, and print.
Casual to work with, serious about the files.
You get a cleaner process, direct communication, and final assets that are easy to find, open, and reuse.
Creative direction stays focused.
We explore enough to find the right lane, then refine that lane instead of flooding you with random options.
AI Leverage
Faster exploration, human-led taste.
AI is used as leverage for research, moodboarding, exploration, and consistency checks. The final identity stays directed by design judgment.
01
Faster visual exploration
AI helps us map moodboards, category cues, composition ideas, and early style territories before the final design work begins.
02
Sharper consistency checks
We use AI-assisted review to pressure-test color, typography, tone, and layout usage across common brand touchpoints.
03
Human judgment stays in charge
Final marks, systems, refinements, and handoff decisions stay designer-led, so the identity feels intentional instead of generated.
Related Portfolio
A quick look at brand-ready visuals.
Use this as a focused preview. The full portfolio stays on the main work page so visitors can keep exploring without this service page becoming heavy.
Brand Identity
Logo System
Brand Identity
Guideline Preview
Brand Identity
Visual Language
Testimonials
Trusted by founders, backed by results.
Real words from the brands that bet on Fazen — and won.
“
Completely transformed how our brand is perceived. Sharp, consistent, and impossible to ignore.
Arief WicaksonoNuansa Studio
“
Delivered our pitch deck in 48 hours. Investors asked who designed it before we even finished.
Diandra KusumaGrowBase
“
Gets strategy and aesthetics at once. Every slide felt intentional — not just pretty, but smart.
Rizky PrasetyoFounder, Loka
“
Our engagement jumped after the rebrand. The visual system scales perfectly across every format.
Sari HandayaniMaven Culture
“
No back-and-forth, no confusion — just great design delivered exactly when promised.
Bintang RahardjoArkana Group
“
I've worked with agencies charging 5× more with half the output. Fazen is in a different league.
Nindya PutriElevare
“
Three revisions and they nailed it. The brand feels like us — and our customers notice.
Hendra SantosoVolta ID
“
Professional, fast, and genuinely invested in our success from the first call to final file.
Larasati DeviSeedlab
“
Completely transformed how our brand is perceived. Sharp, consistent, and impossible to ignore.
Arief WicaksonoNuansa Studio
“
Delivered our pitch deck in 48 hours. Investors asked who designed it before we even finished.
Diandra KusumaGrowBase
“
Gets strategy and aesthetics at once. Every slide felt intentional — not just pretty, but smart.
Rizky PrasetyoFounder, Loka
“
Our engagement jumped after the rebrand. The visual system scales perfectly across every format.
Sari HandayaniMaven Culture
“
No back-and-forth, no confusion — just great design delivered exactly when promised.
Bintang RahardjoArkana Group
“
I've worked with agencies charging 5× more with half the output. Fazen is in a different league.
Nindya PutriElevare
“
Three revisions and they nailed it. The brand feels like us — and our customers notice.
Hendra SantosoVolta ID
“
Professional, fast, and genuinely invested in our success from the first call to final file.
Larasati DeviSeedlab
FAQ
A few answers before we start.
Short, practical answers around scope, files, usage, revision, and when a custom package makes more sense.
No. Basic is close to a logo starter, but Starter and Enterprise are built as identity systems with colors, type, usage direction, assets, and source files.
Yes. Final approved assets are prepared for commercial use. If a project needs paid fonts, stock, or licensing notes, we will flag that before handover.
A short business overview, references you like or dislike, target audience, competitor examples, and the first places the brand will be used.
Yes. If the current brand has equity, we can evolve it instead of replacing everything. That usually fits Starter, Enterprise, or Custom depending on scope.
Yes. Each package includes source files at the level promised in the comparison table, plus export-ready files for everyday use.
That is best handled through Custom or an on-demand creative plan after the core identity is approved.
On-Demand Creative Plans
Need ongoing creative after the brand is ready?
If the identity is only the beginning, use the simulator to estimate ongoing creative support across brand, social, presentation, and campaign assets.
Contract
Creative Coverage
Brand IdentitySocial MediaPresentationPrinting CollateralDigital AdsLayout DesignProduct & PackagingApparel & MerchCorporate DesignEvent & EnvironmentCSM2D Motion Video
Active Tasks
Max 2Worked on simultaneously
2slots
Estimate
Popular$1,900/mo
Billed monthly
Ready to shape the brand system?
Send the business context, references, or rough idea. Fazen will help turn it into a sharp identity direction.