Lead launch ecosystem
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Lead proof
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Name, status, year, role, discipline, and context are filled from the verified proof record. PRT-001 owns that verification.
The creative partner your brand needs
Project 01
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Project 02
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Project 03
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Project 04
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Project 05
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Project 06
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Project 07
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Project 08
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02 Selected Work
Direction turned into a working launch system
One launch ecosystem as the lead proof, then three supporting entries across the disciplines. Every entry carries its real status, role, and context, or it does not appear.
Supporting item 01
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Supporting item 02
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Supporting item 03
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03 Brand Launch System
The flagship path for a launch or a relaunch
Strategy, visual identity, and the agreed launch applications, delivered as a fixed-scope engagement led directly by Hafaz.
Fixed scope
The engagement is defined before it starts, so the work stays focused and the schedule stays honest.
Direct founder involvement
Hafaz leads the direction and makes the creative recommendations. There is no handoff to an account layer.
Strategy through launch
Direction, visual identity, and the agreed launch applications, prepared as one system rather than separate files.
Starts at US$150
Launch-ready in as little as 10 working days
That timing applies to qualifying fixed-scope work, counted from official kickoff, when materials are ready, one decision-maker is named, feedback returns within one working day, and the scope does not change.
04 Other Services
Focused services for a specific need
Each of these stands on its own. They are not automatic inclusions in the Brand Launch System, and each is scoped separately.
Website Design
A focused Framer-first website, designed and built to a defined scope.
Fits when the brand already exists and the site is the missing piece.
Starts at US$200Service detailSocial Media Design
A defined batch of social content design, produced to a set output count.
Fits when the direction is settled and the need is consistent output.
Starts at US$25Service detailPresentation Design
Presentation design for content that is ready or close to ready.
Fits when the narrative exists and the deck needs to carry it properly.
Starts at US$20Service detailPrices shown in USD.Compare all packages
05 Process
Four stages, two decisions
The path is deliberately short. Approvals are concentrated into two checkpoints instead of spread across constant review cycles.
01
Align
Confirm the goal, the audience, the context, the inputs, and what has to be ready for launch.
02
Direct
Establish the creative direction and get it approved before production begins.
03
Build
Develop the approved identity and the applications inside the agreed scope.
04
Launch
Finalise guidelines, files, the included homepage where it applies, and hand everything over.
Two checkpoints
Checkpoint 1 approves the direction. Checkpoint 2 approves the system. Between them the work runs without interruption, which is what keeps a compressed schedule realistic.
What keeps it moving
- Materials and factual inputs are ready at kickoff
- One decision-maker on the client side
- Feedback consolidated and returned within one working day
- Scope stays as agreed
06 Founder
One person is accountable for the work
Founder-led means the person making the recommendations is the person doing the work.
Hafaz Sofyan, portrait
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Hafaz Sofyan
Founder and creative lead
Direct access
You work with Hafaz during the engagement, not through an account layer.
Owned judgement
The recommendation, the direction, and the creative calls are his, and he is accountable for them.
Fazen is the system
Fazen is the identity and the method around the work. It is not a staffed agency.
08 Fit
Find the path that matches the need
Work that sits outside these packages can still be quoted selectively. It is worth asking rather than guessing.
Strongest fit
- A founder-led brand preparing to launch or relaunch
- Comfortable with fixed scope and focused decisions
- Wants direct access to the person doing the work
- Factual inputs and source materials are ready
- One decision-maker, with feedback returned within one working day
09 Questions
Four things worth settling first
How do I choose the right service?
Start with the Brand Launch System if the brand itself is what you are launching or relaunching. Choose Website Design, Social Media Design, or Presentation Design when the direction already exists and one specific output is missing. If the need sits between them, ask and the right path gets recommended.
How is launch-ready in as little as 10 working days qualified?
It applies to qualifying fixed-scope work and is counted from official kickoff, not from first contact. It assumes materials are ready, one decision-maker is named, feedback returns within one working day, and the scope does not change. Timelines differ by package, so check the one you are considering.
What has to be ready before kickoff?
The factual inputs and source materials the work depends on, plus one named decision-maker. Kickoff becomes official once those are in place and the reservation payment is settled. Missing inputs move the schedule rather than compress the work.
How do revisions, scope changes, and payment work?
Every project is 50 percent to reserve and 50 percent before source files, publishing, or final handoff. Revisions are included per package, and the exact number is listed with each one on the Pricing page. Work beyond the agreed scope is quoted separately rather than absorbed silently.
10 Start
Ready to launch it properly
Tell me what you are launching and where it stands. If it fits, you get a clear scope and a schedule. If another path fits better, you get that instead.