Logo Essential
For a logo system on its own, with no applications and no guideline.
Focused alignment and one final logo system. No applications and no guideline.
Enquire about Logo Essential01 Brand Launch System
An aligned direction, a visual identity, and the launch essentials agreed with it
The flagship service, for a launch or a relaunch where the brand itself is the work. Four fixed-scope packages set how far the identity, the applications, and the guideline go.
Launch-ready in as little as 10 working days
That applies to qualifying fixed-scope work and is counted from official kickoff, when materials are ready, one decision-maker is named, feedback returns within one working day, and the scope does not change.
Brand Launch System, intended service image
21/9
21/9
02 Fit
Is this the right service?
Four signals, read straight down. This orients you. It is not a qualification step, and the fit review still happens with a person.
Current situation
You are preparing a launch or a relaunch, and the brand direction or identity is missing or no longer usable.
Desired result
An aligned direction, a visual identity, and the launch essentials agreed alongside it.
Suitable project shape
A bounded identity engagement with one decision-maker, ready inputs, and the application scope of the package you choose.
Redirect signal
Use Website, Social Media, or Presentation Design instead when a usable identity already exists and only that one specialist output is missing.
03 Outcomes
What the engagement leaves you with
Four results Fazen controls. None of them is a business result: reach, revenue, and growth depend on far more than design.
Strategic foundation
Goal, audience, and context aligned to the depth the selected tier covers, so the identity is argued rather than decorated.
Visual identity system
An approved identity developed inside the direction you signed off, not a set of unrelated options.
Scoped launch applications
The agreed simple applications, adapted from the approved identity.
Package-dependentUsable files and guidelines
Final files, a guideline at the tier's page range, and the bounded Framer homepage where the tier includes one.
Package-dependent04 Capability
What the service covers, and where it stops
Four capability groups. The status on each one says whether every package includes it.
Strategic alignment and direction
CoreConfirming the goal, the audience, the context, and the creative route before production starts.
- Goal and audience alignment
- Direction development
- Direction approval
Visual identity development
CoreBuilding the approved direction into a working identity and its final files.
- Logo system
- Type and colour
- Export formats
Simple launch applications
Package-dependentOne agreed touchpoint in one primary format, adapted from the approved identity. The count is set by the tier.
- Social profile set
- Business card
- Email signature
Guidelines and Framer homepage
Package-dependentA guideline at the tier's page range, plus a Framer homepage of up to seven content sections on Brand Complete only.
- 5 to 30 page guideline
- Bounded homepage
05 Proof
Selected proof
One project carried in full, then four pieces of evidence from it. Every slot below is held for a verified record.
Primary proof narrative, intended media
16/10
16/10
Primary narrative
Held for a verified project
The narrative names one project, its proof type, its year, the role Hafaz held, and what the work actually had to do. None of that exists yet, so none of it is written here.
Intended slot, not proof
Evidence tile 01, intended media
4/3
4/3
Evidence tile 02, intended media
4/3
4/3
Evidence tile 03, intended media
4/3
4/3
Evidence tile 04, intended media
4/3
4/3
06 Packages
Four package paths
The same service at four depths. One is marked Recommended as a starting point rather than a universal answer.
US$150
Brand Foundation
For a first identity that needs a short guideline and one or two applications.
Foundational identity, one to two simple applications, and a 5 to 10 page guideline.
Enquire about Brand FoundationBrand System
RecommendedFor a launch that needs a choice between two concepts and a working application set.
Expanded identity, two concepts inside one direction, three to four simple applications, and a 15 to 20 page guideline.
Enquire about Brand SystemBrand Complete
For a launch that also needs a homepage and the widest application set.
Expanded system, seven to eight simple applications, a bounded Framer homepage, and a 25 to 30 page guideline.
Enquire about Brand CompleteTimelines begin after official kickoff and assume ready client materials plus consolidated feedback within one working day. Client delays pause the delivery timeline.
07 Process
How the work runs
Four stages in a fixed order. They describe how the work moves, and they add no extra revision or approval allowance.
01
Align
Confirm the goal, audience, context, inputs, and launch priority. You supply the factual material and name one decision-maker.
02
Direct
Establish the creative direction and get it approved. This is the first of the two approval checkpoints.
03
Build
Develop the approved identity and the applications inside the agreed scope. The second checkpoint approves the developed system.
04
Launch
Finalise the guideline, the files, and the homepage where the tier includes one, then hand everything over.
08 Boundaries
What has to be ready, and where the package stops
Four limits worth reading before you choose a tier. They protect the timeline as much as the scope.
Required inputs
Goal, audience, context, source material, and the factual inputs the work depends on, plus one named decision-maker. These are needed before official kickoff.
Fixed-scope limit
The selected tier's directions, concepts, simple applications, guideline range, and homepage boundary. Brand Complete includes a Framer homepage of up to seven content sections, which is not a full website.
Service-specific exclusion
A full website, packaging systems, multi-page editorial layouts, campaign systems, ongoing social production, full decks, and complex motion, illustration, or photography.
Expansion path
Work beyond the tier is an accepted add-on or a selective custom quote, with its effect on the timeline stated before it starts.
09 Questions
Four things worth settling
How do I choose between the four tiers?
Start from how far the identity has to travel. Logo Essential ends at the logo system, Brand Foundation and Brand System add applications and a guideline, and Brand Complete adds the widest application set plus a homepage. Compare them side by side on Pricing.
What does the Brand Complete homepage include?
A Framer homepage with up to seven content sections. It uses your facts, claims, and source material, and Fazen refines the information hierarchy, headlines, calls to action, and short supporting copy. It is not a full website, and additional pages are separate scope.
What counts as a simple application?
One agreed touchpoint in one primary format, adapted from the approved identity. A social profile set, a business card format, a letterhead, an email signature, or a launch graphic format all qualify. Packaging systems, editorial layouts, campaign systems, full decks, and ongoing social content are not simple applications.
When does the 10 working day claim apply?
It applies to qualifying fixed-scope work and is counted from official kickoff, not from first contact. It assumes ready materials, one named decision-maker, feedback returned within one working day, and unchanged scope. Each package below carries its own timeline, and that one governs.
10 Start
Tell me what you are launching
Send the goal, the timing, and what already exists. The reply names the tier that fits and the scope that comes with it.